Hotel Marketing & Communications Manager (Bali - Luxury Resorts & Boutique Hotels)

Are you a dynamic Hotel Marketing & Communications Manager with a passion for luxury hospitality and a flair for storytelling? Join the Young Women's Christian Association of Singapore (YWCA Singapore) as we expand our presence in Bali’s thriving hospitality sector. As the Hotel Marketing & Communications Manager in Bali, you will be the driving force behind our luxury resorts and boutique hotel brands, crafting compelling narratives that captivate guests and stakeholders alike.

YWCA Singapore is a global leader in women's empowerment, and our luxury hospitality ventures in Bali are no exception. With a focus on sustainability and community impact, our resorts offer an unparalleled experience that blends opulence with a deep respect for the environment and local culture. In this role, you will leverage your expertise in marketing and communications to elevate our brand presence, driving occupancy rates and guest satisfaction to new heights.

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive marketing strategies to promote our luxury resorts and boutique hotels in Bali, utilizing tools like Google Analytics, SEMrush, and Hootsuite.
• Create engaging content for our website, social media platforms, and digital marketing campaigns to attract and retain guests.
• Manage our digital marketing efforts, including SEO, PPC, and email marketing, to maximize online visibility and bookings.
• Collaborate with the sales and reservations teams to develop targeted campaigns that drive direct bookings and revenue.
• Oversee the development and implementation of our brand's visual identity, ensuring consistency across all marketing materials and communications.
• Leverage data analytics to track the performance of our marketing campaigns and make data-driven decisions to optimize results.
• Build and maintain strong relationships with key industry partners, influencers, and media outlets to amplify our brand's reach.
• Stay abreast of industry trends and best practices in luxury hospitality marketing and communications.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field.
• Minimum of 5 years of experience in hotel marketing and communications, with a proven track record of success in luxury hospitality.
• Proven expertise in digital marketing, including SEO, PPC, and social media marketing.
• Strong understanding of data analytics and the ability to leverage insights to drive marketing performance.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and stories.
• Proficient in using marketing software and tools such as Google Analytics, SEMrush, Hootsuite, and Adobe Creative Suite.
• Certification in luxury hospitality marketing or a related field is a plus.
• Fluency in English and Bahasa Indonesia is essential for this role.

🛠️ Keahlian

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